Blogs are back, and they're your most powerful NEW traffic source.

Blogs are back, and they're your most powerful NEW traffic source.

Not because SEO changed. Not because Google's algorithm shifted.

Because AI assistants like ChatGPT and Google AI are the new FREE traffic source every business needs to capitalize on in 2025 and beyond…

And they can't read your Instagram.

Here's what's happening:

When someone asks ChatGPT "what should I wear for family photos" or Google AI "how to style layered necklaces," AI searches the internet for helpful content to cite.

It can't log into Instagram and watch your videos
It can't watch your TikTok videos.
It can only read publicly available content on websites.

Your blog.

If you're only posting on social media, you're completely invisible to the fastest-growing traffic source in the world.

If you have blog posts answering questions people ask AI? You're getting recommended thousands of times per day. For free.

For the last 5 years, the game was:

Now it's:

You're not building an audience. You're building findability.

And blogs are the format AI can access and recommend.

But here's what actually works:

Not "Why Choose Our Business" posts. AI ignores those completely.

The blogs that work position you as the expert on topics related to what you sell.

Boutique:
"What to Wear for Fall Family Photos (Colors That Actually Work)"
"What to pair with jeans for date night."

Someone asks AI about photo outfits. Your blog gets cited. When they need to go shopping? You're the obvious brand.

Wedding Planner:
"Wedding Timeline: When to Actually Book Each Vendor"
"Outdoor Wedding Backup Plans That Don't Look Like Backup Plans"

You're not selling your services. You're proving you know weddings inside and out.

Home Organization Company:
"How to Organize a Pantry That Actually Stays Organized"
"Closet Organization Ideas for Small Spaces"

When AI answers pantry questions, you get recommended. When they realize they need help? You're already the expert.

Online Jewelry Store:
"How to Style Layered Necklaces Without Tangling"
"What Metal Won't Turn Your Skin Green (And Why)"

You're becoming the trusted source for jewelry advice. When they're ready to buy? They buy from you.

Fitness Studio:
"How to Start Working Out When You Haven't Exercised in Years"
"What to Eat Before a Morning Workout"

You're answering questions beginners are embarrassed to ask. Building trust. When they join a gym? It's yours.

Chiropractor:
"Why Does My Lower Back Hurt When I Stand Too Long?"
"Should You Use Ice or Heat for Back Pain?"

Coffee Roaster:
"Why Does My Coffee Taste Bitter? (And How to Fix It)"
"Light Roast vs. Dark Roast: Which Has More Caffeine?"

Interior Designer:
"How to Make a Small Living Room Look Bigger"
"What Paint Colors Make a Room Feel Brighter?"

The pattern:

People ask AI questions before they're ready to buy.

"What should I wear to family photos?" comes weeks before "book family photographer near me."

But when they DO need a photographer, they remember who helped them.

That's you. Because you wrote the blog AI cited when they asked their question.

Why this is NEW traffic:

This isn't SEO. This isn't hoping someone finds you on page 3 of Google.

ChatGPT gets 200 million users per week.
Google AI Overview appears on billions of searches.
Perplexity, Meta AI, Apple Intelligence, all searching for helpful content to recommend.

Every single one of those tools can send people to your business. But only if you have content they can find and cite.

Social media posts? They can't see them.
Blog posts? That's exactly what they're looking for.

The content that wins:

Think about what people ask AI before they know they need you:

Not "Why hire a real estate agent?"
But "How much should I offer below asking price?"

Not "Why you need life insurance?"
But "Do I really need life insurance in my 20s?"

Not "Book our med spa?"
But "How to get rid of forehead wrinkles without Botox?"

Those questions become your blog posts.

You're not selling. You're helping. You're becoming the expert people trust.

And when someone asks AI "find me a [your business type] near me," AI recommends the expert it's been citing all along.

You.

Why right now matters:

Every major tech company is betting billions on AI:

Within 12 months, most people will find businesses through AI recommendations, not by scrolling social or clicking ads.

The businesses with helpful blog content will get those recommendations.
The businesses posting only on social will be invisible.

Blogs aren't dead. They just got a new job.

They're not for SEO traffic anymore.
They're for being findable by AI, the biggest new traffic source since Google Ads launched.

And you're early. Most businesses have no idea this is happening yet.

The ones who start now will own their markets before everyone catches on.

Zack

PS: I created a tool that automates this for you, check it out here.